Nike recently announced its launching of a new pair of shoes that use a custom motor and gear train. These let the user tighten or loosen their laces at the press of a button or through an app on a smartphone. Designed for basketball, the shoes are capable of remembering different fit settings the user can switch between. For example, users will be able to use one setting for playing and another for resting on the sidelines. Customization is also an additional key feature of the Adapt BB, letting the user change the color of the two buttons at the bottom of the shoe.
Unlike its predecessor, the HyperAdapt 1.0, the Nike HyperAdapt will cost nowhere near $720, and will instead be only $350. However, $350 is still considered expensive for a basketball shoe as you can get Nike’s Lebron 16 for $185 in the US. Therefore, Nike is working on lowering the price.
Nike researchers stated the Adapt BB is the most tested shoe in the company’s history. They chose basketball as the first sport because of the demand these athletes put on their shoes with fast cuts and constant running. In fact, Boston Celtics star Jayson Tatum has been testing the shoes behind the scenes. Tatum said he was impressed with how the shoes fit and very much liked how one could customize them to fulfill your needs.
All of these features will require the shoes to be charged every 10-14 days via a charging pad that comes with the product. The shoes will open a new world of smart data insights into athletes’ workouts which will help them improve their performance.