Nintendo Switch


In just nine months since it has been released, Nintendo’s hybrid dual-use console system commonly referred as the ‘Nintendo Switch’ has sold over 10 million units, a breath of fresh air for Nintendo after their previous generation console, the ‘Wii U’ vastly underperformed. As a reference point, the ‘Wii U’ managed the sale of 13.56 million units- in its entire lifetime production. This makes the ‘Wii U’ Nintendo’s worst selling console in its history, taking the crown from sixth generation ‘GameCube’ which sold 21.74 units.

The ‘Nintendo Switch’ success has increased the company’s shares a 102%, now in a value of 220 euros, which marks the highest share price Nintendo has reached in seven years. The last time Nintendo’s stocks had reached a similar share price was in April of 2010, a time when Nintendo was still reaping the benefits of launching the eighth generation smash hit console of the ‘Wii’, Nintendo’s best selling console up to this day, which managed 20 million units to be sold in a year after its launch, and more than 100 million units its lifetime.

Many factors have contributed to the ‘Nintendo Switch’ smash hit success, but the main one has been its duality in usage- it can be a traditional portable console, or be used as a home console. On top of that, its exclusive games like Super Mario Odyssey and The Legend of Zelda: Breath of the Wild have been well-received by reviewers and audience alike- in fact, in the video acceptance award of the The Legend of Zelda: Breath of the Wild development team for winning the ‘Ultimate Game of the Year at the Golden Joystick Awards’, the team took care in appreciating the fact that Super Mario Odyssey had only been out for a week before voting was closed.

With it double usage game modes and exclusive titles, the ‘Nintendo Switch’ has made the video game company Nintendo reach its brightest time in almost a decade, a welcoming transition has the company executives and management work on a post Satoru Iwata future

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