Editorial

And You’re Done

Currently, Amazon is the largest e-commerce company in the world. Its founder, Jeff Bezos selected Amazon’s name because the Amazon is an “exotic and different” place just as he planned his store to be.

The Amazon River, is the “largest” river in the world, and he planned to make his store the largest in the world. Its logo features a curved smile-shaped arrow leading from A to Z, which means that the company owns all products from A to Z. Amazon currently offers a wide variety of products, from DVD, music CD, software, video games, electronics, clothing, furniture, food, books, to tennis rackets and diamonds, among others.

People wonder why they are so successful, and the answer is that the center of all their activity is the customer. This has allowed them to become the world leader in e-commerce.

According to Bezos, his company is totally customer focused, without thinking about the competition. His philosophy is simple: to make buying online so easy for the customer that they do not think twice. To achieve this he focuses on two things that he takes care of with obsession: very attractive prices and an excellent computer platform.

However, this is not all. His latest innovation is the Fire Phone, a phone with 3D screen that can photograph any object that the user sees (or listen, if it is a song). From there, the system automatically identifies it in the cloud, allocates it to a product of its enormous catalog (more than 230 million articles) and can already be sent immediately to the customer, no more. No doubt this strategy will take impulse buying to the limit.

Categories: Editorial

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